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Solutions marketing with measurable returns
As marketing budgets shrink and the demands on marketers to produce more with less increase, the question of where to place marketing spend for maximum effect is, quite literally, the million-dollar question.
In the technical publishing sector, the market has undergone dramatic changes over the past few years with many old sector stalwarts no longer in existence. If you are to ensure each marketing Rand returns the appropriate real value, in terms of increased branding, awareness and sales, the choice is simple: you go with the best.
Your media partner
Technews is your partner of choice for solutions marketing in the technology sector.
A company with a 25-year track record, Technews is the de facto market leader in the niche markets in which it operates. Whether it’s electronic engineering, process control and factory automation or corporate security solutions, Technews owns the market with Dataweek, SA Instrumentation and Control, Motion Control and Hi-Tech Security Solutions.
Solutions marketing is our strength and our titles are well placed, highly regarded with the unmatched credibility of years of providing quality editorial, delivering value to readers as well as a reliable, trusted platform for marketers. And as an owner-driven concern, value and credibility are our core values and key strengths in the market.
Quality through specialisation
The credibility of the Technews stable is in no small way directly derived from the quality of its editors. Every one of Technews’ editors has a graduate degree as well as hands-on experience working in their respective fields.
This means editorial is relevant to the real needs readers face every day.
And as every marketer knows, a focused readership means a more targeted audience with an expressed interest in the subject matter of the publication. As opposed to blasting your message to a large, diverse and dispersed audience and hoping to land a few catches, targeted marketing always delivers a greater return on each advertising Rand spent.
A dedicated circulation department ensures that only qualified and appropriate readers are targeted and that ABC circulation requirements are met on an ongoing and sustainable basis. All this to ensure your communicated message reaches the precise audience you require.
In addition to its industry-sector leading print titles, Technews offers cross-media solutions incorporating its Internet and email publications in support of print. Annual directories compliment this marketing mix offering the best print and online industry products available in South Africa.
We are experienced in supporting advertising partners in above-, below- and through-the-line marketing, ensuring your advertising is not simply a budget that needs spending, but an active, profitable part of your business process.
Additional services on offer include a full production and advertising design facility, which operates in tandem with Technews’ editorial services that have become the staple diet in the industries it serves.
The right marketing plan?
When it comes to business-to-business (B2B) marketing in the technical arena, the Technews team has years of experience helping its clients succeed and grow their brands and market share. Our product management team is ready to assist you in designing the right marketing plan to deliver measurable returns.
Marketing budgets are under pressure and delivering a return on
investment is the only way to ensure maximum returns on every
For the best returns on each marketing